For Outcast’s 25th anniversary, the entire US team gathered in Santa Cruz, California for an offsite, many meeting face-to-face for the first time. The event organizers requested that this event have a fresh branding system, needing a visual ID, wayfinding and swag, making this an event to remember.

We created a brand that reflected our surroundings in Santa Cruz and played into an ‘upscale camp’ aesthetic. Our new brand helped create excitement and anticipation for the event as well as help people get around, recognize their coworkers, and know where to be and when.