We partnered with Adobe across multiple channels including their main brand channel, Adobe Express, and Gen Create to create engaging content geared toward a Gen Z audience. We showcased opportunities for Adobe to connect with its user base through culturally relevant content and content that connects back to Adobe products.

Being geared toward a Gen Z audience allowed us to be constantly experimenting with our creative limits, which in turn, created lots of views and engagement. We aimed to not only follow trends, but also, create them.