After a successful campaign that drove awareness to Mint, the app needed to break through the heavily saturated personal finance industry and establish themselves as the go-to platform. We developed a campaign, covering multiple channels, to remind their target audience that It’s always time to Mint.

We started with a video spot that incorporated “easter eggs” to remind them to check their Mint app. For further engagement, we used social posts and partnered with influencers to show how they use Mint, as well as promote a contest where Mint users had an opportunity to win $2500. Throughout the campaign, we had over 12k contest submissions, nearly 250M social impressions and over 120M video views across all platforms – millions of people were reminded that It’s always time to Mint.